Persuading others to your point of view can be achieved by
using either ethos, pathos or logos. Better still all the three. Speech nine
required a lot of logos. Speech 10 requires all three but leaning more one
pathos.
When you attach significance to a situation, you can do it in any one of the tree ways. Here is an example.
Coke soda can be used to clean corrosion away from the car battery
terminal. Let use this plain mundane statement to convince people to take more coke after some experience on your way home for Christmas.
On our way upcountry for Christmas, we stopped for a short
rest and refreshments at a remote inn. Later, when we boarded the car to resume our journey it would not start. Only making
a tac-tack sound when the key was turned. Obviously, it was the battery that was
down. We were stranded. When I called our mechanic, he asked us to pour some
coke on the battery terminals. We did. The car cranked with one turn of the key. Since
that day I keep coke with me in the car. Why? Because ……..
(Ethos - Because you have experienced, studied, born with,
own etc, you are an authority on the subject.)
…..it keeps me awake when I take some and comes hardy when
the car wouldn’t start. Coke is the best for me and for you too.
(Pathos - You attach
high significance to something mundane e.g. an event, or saying)
……a drink that can bring a dead car battery to live is guaranteed
to make me come alive at any time. Coke cranks me each time am down. Take some
too. You will love it.
(Logos – You use logic, especially verifiable logic)
……according to healthweek online
journal, coke contains agents that dissolve oxides of many elements. Not just
on car batteries, but also on your alimentary canal and other body systems. You
experience this cleaning effect from the crisp fizzle down your throat. It
leaves your body clean and refreshed. Take some too.
